There is an old epic at MEN-658, this feature request has come up again.
Allow the user to name a device in the UI, so it's easy to identify (particularly during evaluation). Assumption is that the user will do this for a small number of devices but not at any scale.
- name should not replace any other identity attribute value, but is in addition to them
- each device should have a 'default' name – suggest shortened SHA of device ID